Maud de Vries is the co-founder and CEO of BYCS, an Amsterdam based not-for-profit organization that believes bicycles transform cities and cities transform the world. There, she leads company strategy, partnerships, global business development, and network expansion. Previously, de Vries was an initiator at CycleHack Amsterdam. A consultant to Dutch municipalities on cycling behavioral change strategies, she has over 20 years of experience working with companies and municipal governments on social impact projects in community building, public relations, media, and communications.